Objective. To build and market a subscription management platform that offers CRM functions, marketing automation, and personalized content service, as well as a public part from which subscribers can register and manage their account.
The challenge. To start a very ambitious project from scratch with a recently assembled team and very tight delivery times (eldiario.es received funding from Google to hire the team and carry out the project. This funding was associated with a series of scheduled deliveries).
The team. An ad-hoc team was assembled for the construction of the new platform, consisting of two backs, a front, a technical leader, a data science and a UX/PO. The team was supported by the internal resources of eldiario.es from the marketing department.